With more than a century of experience, Monderer has adapted to all eras and is a recognised player in the footwear sector. Learn about our history and the values that have forged our company.
A FAMILY HERITAGE
The Monderer story begins in 1905 in Paris. Adolphe, a salesman in a shoe store and the first of the Monderer family line, took out a loan from his family to open a shoe store on Rue du Commerce, in the 15th district in Paris. He opened a second shop on Avenue des Gobelins. His son Raymond, would manage the stores and Jean-Claude the grandson would also later take up the torch.
At the start of the 1970s, Parisian fashion would bring success to a new generation of entrepreneurial designers. The couturier Jean-Louis Scherrer was dressing the most beautiful women in France and around the world. Daniel Hechter had already launched military fashion and introduces his menswear collections. A daring current begins to emerge – Kenzo, Thierry Mugler and Jean-Charles de Castelbajac are the talk of Paris. At the same time, Monderer was putting shoes on the feet of women and men.
In 1971, Jean-Claude Monderer opened further new points of sale. At the time, Monderer mainly distributed shoes that were designed in-house, along with a few brands from creatives of the moment. By the end of the 1980s, the Monderer group was present in stores on high streets and in shopping centres all over France. In the mid-90s, the Printemps group proposed the setting up of ten shop-in-shops, for both women and men.
DIVERSIFICATION OF ACTIVITIES
At the end of the 90s, Christian Monderer brought about diversification by adding wholesale and consultant services while taking over the sales management. He changes the focus of the group’s retail activity
toward multi-brand sales. He signed new agreements with Printemps to manage, almost exclusively, the men’s shoe department in all their stores, both on Boulevard Haussmann and beyond. Citadium Haussmann provides him with the opportunity to launch the multi-brand footwear
venture by giving over most of its ground floor to it. The Galeries Lafayette group opened its doors to Monderer by offering it twenty spaces for women and men.
CHRISTIAN MONDERER, NEW SIZE
Christian Monderer represents the 4th generation of this family of shoemakers, a tradition handed from father to son. From the first floor of 26, Avenue des Gobelins, where his father and grandfather grew up and just above the family store, he sees those who will mark the history of shoes go by. From dedicated trade fairs to production factories where he accompanies his parents, from the smell of leather which pervades the store to different designs and shapes, work in different factories and with sales agents – he knows all aspects of the trade.
Creator as much as entrepreneur, he took the reins of the company in 2003 and developed design and production for big names in footwear in France and around the world. Thierry Mugler, Patrick Cox, Kenzo, Agnès B and Aigle all call on Monderer to design and produce all or part of their collections. The sales agency branch is developing and diversifying by adding the distribution of Stetson headgear to its catalogue.
He also evolved the Monderer brand by injecting design into the collections, and created different brands such as People’Swalk, Dillinger, M by Monderer… In 2009, he created his online sales site, developing it into a marketplace in 2019. Along with the distribution of brands from its sales agency portfolio, this latter is evolving by adding a new “web integrator” branch, as well as new services such as “communication”.